Accordion Productions, a production company and national collective of directors, photographers, and producers, has launched a new brand direction and website to mark its seventh anniversary. The new brand and website aim to showcase the national collective of artists who have contributed to Accordion's success over the years.

The company operates differently from traditional production companies, eschewing a fixed roster of directors or photographers. Instead, it curates a diverse national collective of artists. "We aren’t bound by a fixed roster of directors or photographers. Instead, Accordion curates a vibrant national collective of diverse artists – from seasoned, genre-driven veterans to emerging talents," says Greg Toolen, Accordion Partner and Production Manager.

The company's unique model allows all artists to operate as locals on Accordion productions, eliminating additional travel expenses for agencies and clients. "Now with seven years under our belt, we can provide more value to our clients by giving them a choice of incredible and diverse talent from all around the country. All our artists now operate as locals on Accordion productions, no matter where these wonderful humans call home. This offers agencies and clients a national pool of talent, while eliminating additional travel expenses from the production budget," explains Adam Litchfield, Accordion Partner and Account Director.

The new platform, found at accordion.net.au, has been designed to spotlight the artists who drive Accordion's content. "The new platform has been designed to spotlight the artists who drive our content and who have contributed to Accordion’s success and growth during the past seven years," Toolen adds.

The rebranding signifies an important stage in Accordion's growth and evolution. "Revamping the brand signals an important stage in our growth and evolution. We’ve listened to our trusted clients and artists to create something that truly represents who we are, and we’re thrilled with the results," says Litchfield.

As Accordion celebrates this milestone, the company extends its gratitude to its clients, partners, and the talented artists and producers who have been part of its story. "While we celebrate this milestone, Accordion would like to give a massive thanks to its clients, partners, and the talented artists and producers who have been part of our story. We have achieved remarkable things over the past seven years, we’ve evolved and we have a clear vision for where we want to be. We look forward to continuing to forge strong relationships over many more years, and many more campaigns to come," Toolen said.