The Sporting News has announced a partnership with beIN Sports for the commercialisation of its Subscription Video On Demand (SVOD), website, and social sports offering.

BeIN Sports is a destination for international football, tennis, and rugby enthusiasts, offering over 4,000 live events per year. Key events streamed include LaLiga, Serie A, Bundesliga, English Football League with events like the Carabao Cup and the Championship, lus Scottish Professional Football League, Africa Cup of Nations, the ATP and WTA tours, Davis Cup and Billie Jean King Cup in Australia.

The agreement will see The Sporting News assisting beIN Sports to commercialise its platform and sports content in Australia and New Zealand. The Sporting News is set to announce further representation partnerships shortly as the business continues to grow in Australia.

Established in the US in 1886, The Sporting News is a global digital sports media company with offices in the US, Australia, the UK, Japan, and Argentina. beIN Asia Pacific is a multi-platform sports media company, part of beIN Media Group, a fast-growing global media and entertainment company with over 60 channels worldwide.

"As we continue to expand our footprint in Australia and New Zealand, we are thrilled to collaborate with The Sporting News in commercialising the beIN Sports platform and sports content across these key markets," John Armitage, beIN Asia Pacific Director, Distribution & Country Manager, ANZ, said.

"The Sporting News’ deep market knowledge and proven track record in driving premium advertising opportunities will be instrumental in maximising the value of our offerings. Together, we aim to create new avenues for brands to engage with a highly passionate and diverse audience."

Wade Maris, The Sporting News Executive Vice President ANZ and SEA Lead, saw the addition of beIN Sports into its network offering further solidifying its position as a global leader in sport and complements its burgeoning streaming offering with the popular NFL League Pass, DAZN and US Basketball Streaming League Pass in Australia.

"With beIN Sports line-up of European and English football, and premier tennis tournaments, as well as our NFL and American Basketball games, Sporting News will provide a powerhouse offering to advertisers in Australia during spring and summer, when local winter footy codes wrap up and when and we really step in as a leader in live sports consumption. We are excited to welcome beIN Sports to our network," he said.