Digital Minds Group has been appointed to manage and scale the eCommerce focus for Mud Australia, a celebrated homewares brand in the Australian design scene.

Founded in 1994 by Shelley Simpson, Mud Australia operates 12 retail stores globally and is a climate-neutral business. The announcement was made by James Kirton, Mud’s Executive Director, who expressed his excitement about the company's global growth and expansion.

"‘We’re facing an incredibly important and exciting time in Mud Australia’s global growth and expansion and are very pleased to announce the appointment of Digital Minds Group to help us manage and scale our eCommerce focus," said Kirton. "Digital Minds Group has a very strong track record in supporting Australian brands both domestically and internationally and we’re excited to embark on a partnership with them to extend our marketing capabilities."

Digital Minds Group, known for its strong track record in supporting Australian brands both domestically and internationally, expressed pride in the new partnership.

"There are so many different opportunities and strategies that we have been able to deploy to other eCommerce brands over recent times to support growth in such a changing marketing landscape and we feel very grateful to the Mud Australia team for trusting us to partner with them on this next phase of business growth and expansion," said Lija Wilson, General Manager of Digital Minds Group.