Coca-Cola has joined forces with Time Out to launch a global campaign titled 'Foodmarks'.

The campaign celebrates newly-created global 'food landmarks' inspired by cultural moments, movies, must-visit travel destinations and more. These 'Foodmarks' are destinations and experiences with three key ingredients: the perfect moment, the perfect meal, and an ice-cold Coca-Cola.

The campaign will debut five immersive experiences globally, each inspired by a captivating moment in culture. More than 400 'Foodmarks' are highlighted at launch in cities and neighbourhoods around the world, with more being added over the coming weeks. Fans can explore and find 'Foodmarks' across the world through a custom interactive map at cocacolafoodmarks.timeout.com as part of a bespoke global campaign created by Time Out.

The campaign was developed and executed by WPP Open X, led by Ogilvy.

Elif Kaypak, Global Brand Marketing Lead at The Coca-Cola Company said: "Foodmarks wield the extraordinary power to transcend borders and tell stories of shared experiences and cultural significance. They are a testament to the universal language of mealtime. As we unveil the five global iconic Foodmarks and hundreds more in neighbourhoods around the world, we celebrate the moments that have shaped culture and connected us through the shared magic of Coca-Cola."

Stacy Bettman, CEO of Time Out Media, said, "We are thrilled to work with Coca-Cola on this global partnership. It makes the most of what we do and represent as a brand: Our authentic Best of the City content, global footprint, experience-hungry audience around the world, engaging channel mix and most of all, our love for cities and food expertise. Like Coca-Cola, we believe that shared culinary and cultural experiences create great moments and bring people together. It's what we do every day across our digital Time Out channels and Time Out Markets."