Marketing advisory, strategy and analytics firm, Forethought, has announced key leadership changes with the appointment of Sacha Cody as Chief Operating Officer of BrandComms.AI, its Generative AI platform for effective advertising.

Cody's appointment comes alongside the promotion of Sheona Bello to Chief Client Officer of BrandComms.AI.

Sacha Cody brings a wealth of experience to his new role, having previously held senior positions at Crown Resorts, Kantar, Millward Brown and Ipsos in China, Hong Kong and Taiwan. Cody, who has also worked at Forethought for four years, most recently as General Manager, Client Success, will now lead the company's BrandComms.AI platform.

Forethought Founder and Executive Chairman, Ken Roberts, said: "We are delighted to welcome Sacha back to Forethought to take the reins at BrandComms.AI. His strategic insight and global experience are a perfect match for the direction we’re taking with our Gen AI platform."

In addition to Cody's appointment, Sheona Bello has been promoted to Chief Client Officer of BrandComms.AI. Bello, who has been with Forethought for over seven years, most recently as Vice President, Americas, has a proven track record of delivering high-impact projects for leading brands including Uber, JetBlue and Warner Media.

Roberts said of Bello's appointment: "Sheona’s vast expertise and leadership, especially in the US market, are invaluable to our continued growth. She is a dynamic leader who excels at using data to inform high-value strategies, ensuring our clients achieve both creative excellence and business success. Her contributions will be instrumental as we develop a global presence for BrandComms.AI."