Info-Tech Research Group, the Canadian-based top four global IT research firm, has launched airport ad campaigns recently targeting IT leaders and decision-makers in airports during major industry events in Australia and Orlando.

The campaign, led by Geoff Nielson, SVP of Brand Reach & Influence at Info-Tech Research Group, first rolled out on the Gold Coast in September, before moving to Orlando International Airport. The Orlando campaign is estimated to have reached between 1 to 1.2 million travellers, with ads displayed across 150 screens in three terminals. The Australian campaign reached over 120,000 IT professionals.

The campaign capitalised on the frustrations many IT leaders have voiced with the current industry status quo. The ads focused on Info-Tech’s more actionable and hands-on approach to research, reaching over 10,000 event attendees.

Geoff Nielson, SVP of Brand Reach & Influence at Info-Tech Research Group, said: "With this campaign, we wanted to make a bold statement - Info-Tech isn’t just participating in the conversation, we’re actively reshaping it. By targeting industry leaders directly at the airports surrounding key industry events, we’ve captured the attention of decision-makers when they’re most receptive to new ideas. Our goal was to address the frustrations we know many IT leaders face and demonstrate that Info-Tech offers a more actionable, hands-on alternative. The response has been overwhelmingly positive, reinforcing our belief that we’re not just growing as a firm, but as a trusted partner in driving meaningful change in the market."