Bench Media has made two senior promotions, elevating Senior Digital Solutions Specialist, Sebastian Diaz, into the newly created role of Head of Media Innovation, and Senior Digital Strategist, Nate Vella, to Brand Strategy Lead.

The promotions follow recent business wins for Bench Media, including Best Gift Group, Genea Fertility, and FlexiRoam.

In his new role, Diaz will be instrumental in spearheading the release of new media products. His deep understanding of the rapidly evolving digital advertising ecosystem positions him well to infuse the latest knowledge into clients' marketing strategies, thereby improving their return on investment.

"When talking to marketers, we realised that even with strong internal marketing resources, they are often one degree removed from the latest innovations happening in the digital advertising ecosystem," said VP of Growth at Bench Media, Anthony Fargeot. "Sebastian and Nate are perfectly positioned to provide the latest knowledge to clients, their promotions are well deserved and testament to their vast experience and skillsets across the digital ecosystem."

"In the past three years, I've witnessed cookie-less ID solutions come to the fore; the attention-based economy thrive; and green trading finally taking a front seat," said Diaz. "2024 marks the era of generative and predictive AI and the influx of commerce solutions and retail media networks. I'm excited to shape Bench's innovative media solutions and solidify us as digital leaders in market."

Vella's promotion is expected to extend the agency's media solutions offering. His deep understanding of client needs and challenges will allow him to seamlessly integrate with brand marketing teams to design efficient advertising strategies.

"More and more, brands are seeking a centralised and stable strategy team to integrate with their day-to-day ways of working. Bench has the experience and capabilities to be able to support this," Vella said. "I'm looking forward to taking on this new role and contributing to the continued growth of our offering as an agency, and in doing so, providing forward-thinking and tailored solutions for our clients."

Bot promotions are effective immediately.