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Moonlight's silver screen,
Brands find a unique platform,
Summer nights convene.
EVT, Val Morgan to bring back Moonlight Cinema for its 29th season
Moonlight Cinema, Australia's largest outdoor cinema, is set to return for its 29th season from late November 2024.
The event, hosted by cinema and hospitality group EVT and cinema advertising firm Val Morgan, will be held across five parkland locations in Sydney, Melbourne, Brisbane, Adelaide, and Perth, offering a range of sponsorship opportunities for brands.
The 2024-25 season will showcase a combination of the latest blockbuster releases, including 'Gladiator II' and 'It Ends With Us', as well as throwbacks and classics like 'The Princess Diaries', 'Elf', and crowd favourite, 'Love Actually'. The summer program will also include screenings of 'Wicked', 'Mufasa: The Lion King', and 'Sonic the Hedgehog 3'.
Head of Partnerships & Sales, Entertainment, EVT, Clare Whiteman, said: “Moonlight Cinema offers a truly unique consumer experience in some of Australia’s most picturesque gardens and parklands. Our brand partnerships are at the heart of delivering these memorable experiences for our guests, who are captivated and engaged at our locations for several hours. We are excited for one of our biggest seasons ever.”
“Moonlight has cemented its status as THE iconic Australian summer experience, attracting thousands of people nationwide each summer holiday season," said Director of Strategy & Marketing at Val Morgan, Paul MacGregor. “Moonlight’s year-on-year growth in admissions is a clear indicator that the event continues to captivate the hearts of Australians, particularly the hard-to-reach young, high value, metro audiences. Moonlight Cinema is an extraordinary opportunity to be part of.”
“Whether brands are looking for on-screen exposure, interactive sampling or to launch a brand activation, Moonlight Cinema offers a powerful platform to create unforgettable brand moments with highly engaged audiences. Beyond its strong summer alignment with the best blockbuster content, it has also proven to be a highly effective platform to deliver exceptional results across key brand metrics," added MacGregor.
Moonlight Cinema's 2024-25 season will screen at the following locations across summer: Sydney - Belvedere Amphitheatre Centennial Parklands, Melbourne - Central Lawn, Royal Botanic Gardens Melbourne, Brisbane - Roma Street Parklands, Perth - Kings Park and Botanic Garden, Adelaide - Botanic Park.