Figma, a leading collaborative design platform, has established its first Australian office in Sydney. The expansion is part of the company's strategy to bring itself closer to key customers such as Atlassian and Telstra, and to foster innovation within Australia's digital economy.

The Sydney office will help Figma deepen its relationships with its growing local community and key customers, including Telstra and Atlassian. Current customers in Australia include Coles, Endeavour X, and Safety Culture.

"What drew us to Australia is its vibrant and fast-growing community of passionate designers, we’re also seeing this play out with more companies investing in design," said Dylan Field, CEO and Co-founder of Figma. "This new office represents our deep and ongoing commitment to Australia and our belief that being closer to our users helps us build better products and continue innovating with their needs at the forefront."

The launch events for the Sydney office and the first Friends of Figma event in Melbourne have seen almost a thousand RSVPs, exceeding initial capacity projections. Figma's expansion into Australia aims to strengthen these relationships and develop new partnerships, particularly with enterprises seeking to leverage Figma’s expanding platform to design and build differentiated digital products.

"As software development continues to grow exponentially, design will be a key differentiator and will be how companies win or lose. Companies are rapidly recognising that design is more than how something looks; it's also how it works," says Field.

Figma is a global company, with over 85% of its user base located outside the United States and more than half of its revenue coming from markets outside the U.S. The company has offices in New York, Tokyo, Singapore, London, Paris, and Berlin.

In 2023 and 2024, Figma expanded its AI capabilities and unified its products into one platform. Teams can brainstorm using FigJam, collaborate to refine designs or create prototypes in Figma Design, and bridge the gap between design and development with Dev Mode.

"AI lowers the barrier to entry in design and product development, making it easier for people who aren’t fluent in design or product building to participate in the process," said Noah Levin, Figma's VP of Design. "At the same time, AI can also raise the ceiling for what’s possible in design, enabling professionals to push the limits of product design and the borders of creativity even further."