Sylvia Pickering has been appointed as the General Manager of Atomic 212° Melbourne, taking up the remit left open following Rory Heffernan's promotion to National Managing Director.

Pickering joins the agency from GroupM media agency Mindshare, where as Melbourne Managing Partner she oversaw the NAB account. Her resume also boasts roles such as Group Investment Director at Amplifi ANZ, Group Client Service Director at Dentsu Mitchell, and Digital Client Service Director at Mitchell & Partners.

"I feel very privileged to be joining such a dynamic, exciting agency and team. In an industry that thrives on relationships, I'm happy to bring two decades worth of strong media connections to the table. I'm eager to help continue to grow Atomic 212°'s already impressive client list, and project the agency even further as it goes from strength to strength," said Pickering.

Effective immediately, Pickering will report directly to Heffernan. Her appointment comes off the back of a number of client wins that the agency has picked up in the last 18 months, including BMW Australia and New Zealand, Bupa, Craveable Brands, Entain (Ladbrokes and Neds), the Northern Territory Government, Tourism Northern Territory, Northern Territory Major Events Company and others.

"It’s a real pleasure to welcome Sylvia to Atomic 212°. Her track record in building and motivating teams, her experience working with leading client brands and her digital media knowledge are perfect for our growing Melbourne office. Sylvia will also join our senior leadership group in further developing our product and rolling out best practice processes across our teams, to ensure we continue to push ourselves in delivering the best service, product and experience for our people and our clients," said Heffernan.