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Breast Check Day expands,
Regional stations join hands,
Health awareness stands.
ARN expands KIIS Breast Check Day campaign to regional stations
Australian Radio Network (ARN) is taking its KIIS Breast Check Day campaign to more than 20 regional stations across the country.
The initiative, initially launched by the KIIS Network in August, encourages listeners to conduct self-checks on the first of every month. The campaign's tagline, “Have you felt yours lately?” is currently broadcast across KIIS metro stations including KIIS 1065 Sydney, KIIS 101.1 Melbourne, KIIS 97.3 Brisbane, and Mix 102.3 Adelaide.
October marks a concentrated effort to spread this life-saving reminder to regional areas in line with Breast Cancer Awareness Month. Listeners tuning into ARN’s regional stations will hear on-air reminders to check their breasts, alongside survivor stories and expert insights to promote breast health awareness throughout October. Regional stations will also engage audiences on social media, sharing educational content, interactive infographics, and powerful visuals to encourage action and spread awareness.
"We’re proud to bring Breast Check Day to our regional listeners this Breast Cancer Awareness Month. The success of this campaign across our metro stations has been overwhelming, with an incredible response from listeners who have embraced the reminder to make self-checks part of their routine. It’s vital that everyone, no matter where they are, is reminded of the importance of regular breast health checks. This campaign is designed to help make self-checks a routine practice, and we’re committed to amplifying this message across our regional network," said ARN Chief Content Officer, Duncan Campbell.
The KIIS Breast Check Day is a national health awareness initiative encouraging everyone to perform regular self-breast checks. The initiative was inspired by Mix 102.3’s Ali Clarke, whose breast cancer diagnosis led to a surge in breast screening bookings, known as “The Ali Effect.” The campaign features on-air promos, personal stories, expert testimonials, and live demonstrations, alongside engaging social media content to raise awareness and promote self-care.
