Optus has collaborated with independent creative agency Emotive to launch a new integrated campaign and brand platform for the Australian small business community, titled 'We're All In'.

The campaign, acknowledges the increasing demands on small businesses, doubling down on the Optus' commitment to becoming an integral part of their support crew. The telco offers 24/7 online support from real people and a community of local business experts.

'We're All In' is rolling out nationally across TV (30" & 15" assets), Out Of Home (OOH), Digital, Social, owned assets and in retail stores from 29th September.

Alongside the campaign, Optus Business has renewed its Shark Tank partnership in 2024 and launched a strategic partnership with Smart Company. The campaign is set to coincide with the return of Shark Tank to air in mid-October, and integrated Business content is rolling out with Smart Company throughout the year.

Senior Director, Marketing, Enterprise and Business, Optus, Alexandra Sloane, said: “When we say we’re all in’ it’s much more than an advertising line. It’s a commitment we’re making to our small business customers. We’ve done a huge amount of work behind the scenes to create a more seamless experience for our customers. We continue to make huge strides with our award-winning network, and we’ll continue to invest in our FutureFit program aimed at providing small businesses with the necessary digital skills they need to thrive. So, when we say ‘we’re all in’ for small business, we really mean it.”

Group Creative Director, Emotive, Darren Wright, said: “There’s a lovely truth in the help and support small business owners need to run a small business. From friends, family, partners and business experts like Optus all leaning in, lending a hand and being there when they’re needed most. We wanted to bring that story to life with some warmth and understanding that will hopefully engage the small business community.”