Taste.com.au, in partnership with Coles, has launched 'The Savvy Dinner Plan', a national campaign aimed at helping consumers save money, time, and effort on dinner.

The initiative offers redesigned versions of the most searched-for family dinner recipes on Taste.com.au, with smart shortcuts and ingredient swaps to make them more affordable.

The Savvy Dinner Plan offers meal plans that can save consumers up to 25% on dinner when they cook all four weeks of Savvy Recipes. This initiative is the largest in the 10-year partnership between Taste.com.au and Coles. The Savvy Dinner Plan will be supported with promotions across Taste.com.au channels and the wider News Corp Australia network.

"Taste.com.au and Coles have joined together to save consumers money and time on some of the nation’s favourite dinners, making them easier for Australians and giving them a hand in the kitchen with four weeks of savvy recipes, dinner plans, and expert tips," said Brodee Myers-Cooke, Editor-in-Chief at Taste.com.au.

"February is the month with the highest dinner searches on taste.com.au as cooks get back to the timeless ritual of preparing dinner and managing the household budget. To make a difference and genuinely help Australians looking for solutions, we knew this campaign had to be big."

The Savvy Dinner Plan offers meal plans and recipes, along with supporting articles, videos, galleries, tricks, tips, and expert blogs, all featured in a dedicated immersive hub.

"What makes The Savvy Dinner Plan stand out is the sheer magnitude of the challenge we gave taste.com.au’s food editors. They’ve really shown their genius with this one, with recipes that are savvy in every way – cost, time, effort, and tips and tricks that are set to excite even the most seasoned budget-busting cooks with new and innovative ingredient swaps that really bring down the cost per serve."

"We want to help Aussies to save on their weekly dinners without having to compromise on taste or quality," said Coles General Manager Brand Digital and Media, Kate Bailey. "Coles is really proud of the taste.com.au partnership because it’s providing great value food inspiration online at a time that our customers are looking for ways to save more than ever before."

According to Ipsos iris rankings for December 2023, Taste.com.au has an audience of 4.78 million. The savings estimates are based on prices as at 23 January 2024.