alt/shift, a leading PR agency, has been appointed to manage the public relations account for THE HELM, a global provider of technical and operational solutions for television and event production. THE HELM, founded by industry veterans Josh Moffat, Dan Fahey, and Paul Barret, aims to set new industry standards by integrating best practices with cutting-edge technology.

The company provides full-service solutions for Australia’s major events and broadcast industry, regardless of the location or type of event.

As the retained agency of record, alt/shift will work with THE HELM team to increase brand visibility through strategic thought leadership and targeted PR initiatives, both in Australia and internationally. Andie Crawford, Managing Director of alt/shift/Sydney, expressed her enthusiasm for the partnership, "We are so looking forward to working with the team at The HELM to bring their true production expertise to the fore. Our industries truly complement each other and we are excited by the partnership."

Josh Moffat, CEO for THE HELM, echoed Crawford's sentiments, "We're thrilled to partner with alt/shift/ as we enter this exciting new chapter for THE HELM. alt/shift/ truly understands the passion and commitment behind our company, making them the ideal agency partner. We look forward to working closely with their team as we continue to grow and strengthen our presence in the Australian and international market."

THE HELM joins alt/shift/Sydney’s client roster, which includes Mondelez, Air New Zealand, Luxury Escapes, and Tinder, along with national brands such as Officeworks, Campify, AFLW, and Origin.