Seek AI, a developer of generative AI for data solutions, has integrated its natural language database service (NLDS) technology into Prodigy, a cloud-based production data platform from PostAds Group, a privately-held martech incubation company.

Prodigy is a Software as a Managed Service (SaaMS) that centralises and aggregates marketing production data for analytics reporting. The integration of Seek’s natural language to SQL software expands access to the data and ability to answer ad hoc questions beyond standard Tableau reporting templates. This move is seen as a significant step towards the democratisation of information, enabling agile decision-making across an organisation.

"The integration ensures business teams get correct answers from their data and provides a battle-tested toolset for marketers," says Sarah Nagy, founder and CEO of Seek AI. "We worked together to train the AI models on the data, so marketers have a battle-tested toolset. Its capacity to derive insights from data is poised to deliver immediate value, supported by a model supervisor—a human in the loop—to guarantee the accuracy and reliability of the answers provided."

Seek AI uses a proprietary system of models for natural language processing of structured data called SEEKER-1. MiniSeek, a simplified version of SEEKER-1, and notes it's the first model to surpass 90% accuracy on the Spider leaderboard, a benchmark for natural language to SQL systems. Seek’s technology adapts to each customer's environment and each team’s usage patterns.

Prodigy COO, Mark Dunn, said the integration of Seek’s NLP technology meets the demand for deeper insights beyond traditional data templates.

"Ad hoc questions have surged because users are not familiar with data, leaving a customer base hungry for deeper insights," he said.