Contentsquare, has become the latest platform vendor to make a significant upgrade to its Experience Intelligence platform with new AI use cases designed to enhance the efficiency of digital marketing, product, and tech teams.

The new AI features include instant answers, faster setup and workflow, improved understanding, and seamless integrations with key data platforms such as AWS, Databricks, Microsoft, and Snowflake. These enhancements are aimed at providing businesses with the tools they need to work more efficiently and effectively.The digital experience vendor is also offering flexible purchasing options to cater to businesses of all sizes.

"AI is the most disruptive technology we’ve potentially ever seen, and analytics is a perfect use case to leverage its power. Through our broad and deep dataset, we have a unique opportunity to unleash the intelligence of AI throughout our platform so that anyone, regardless of expertise, can easily tap into powerful insights, and create experiences customers love, seek and deserve," said Jonathan Cherki, CEO and Founder of Contentsquare.

In addition to the platform upgrades, Contentsquare has also unveiled a new brand identity, developed in collaboration with Saffron Brand Consultants. This new identity marks the beginning of a fresh era for the company, bringing together the strengths of Contentsquare, Heap (acquired in 2023), and Hotjar (acquired in 2021).

In a move inspired by Hotjar's ease of use, Contentsquare is introducing a new freemium model. This model is designed to provide small businesses with the flexibility and scalability they need to grow. Updates to the core platform include universal access to heatmaps, expanded Voice of Customer (VoC) capabilities, and improved engagement, retention and customer lifetime value analysis.

Joost De Schepper, Director of User Growth Optimisation at Spotify, commented on the update, saying, "In today’s fast-paced, digital-first world, true customer understanding goes beyond data—it’s about proactivity and delivering value at every touchpoint. The Contentsquare platform should now allow us to humanize the data, translate insights into action instantly, and craft experiences that speak directly to the needs, desires and emotions of each individual."

The company unveiled its new brand and platform releases at its flagship CX Circle Paris event on November 7th. Contentsquare's platform is currently used by more than 1.3 million websites worldwide.