Telstra has launched a new Christmas campaign in collaboration with creative agency Bear Meets Eagle On Fire and media agency +61. The campaign is a continuation of Telstra's 'Wherever we go' platform, with the film directed by Steve Rogers telling the tale of an accidental singing superstar, Little Donkey.

The narrative follows Little Donkey's whirlwind journey around the world, culminating in the realisation of missing his family at Christmas time. The campaign extends into retail, with two trading campaigns for Black Friday and Christmas Sale, aimed at enhancing the in-store experience and positioning Telstra as the go-to gifting destination this Christmas.

Brent Smart, Telstra’s Chief Marketing Officer, commented on the campaign, "This is a second chapter for us. Our second big Christmas ad, following on from last years that was a business success and picked up a couple of Effies. And more importantly, the second chapter in our Wherever We Go brand platform, reminding us that no matter where we go in life, Christmas is about getting back to those who matter most."

Micah Walker of Bear Meets Eagle On Fire shared his thoughts on the campaign, "We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way".

Blake Crosbie, Managing Director of +61, added, "It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘wherever we go’."

Helen Guard, Managing Partner at OMD Australia, expressed her excitement about the campaign, "We are excited to bring Telstra’s magical Christmas story to life. From the big screen to the small screen, the streets to the stores, Little Donkey should be unmissable during this festive season".

The campaign was created by Bear Meets Eagle On Fire with +61, with media handled by OMD Australia. The production company for the film was Revolver, with Steve Rogers as the director.