Publicis Groupe ANZ has lured Tribal DDB National Managing Director Dave Rennie to run Digitas Australia and Balance, the Australian e-commerce firm Publicis acquired in 2021.

Rennie, who brings two decades of experience in digital transformation, product innovation, CRM and experience design, will assume his new role in March. This move follows the departure of Adrian Farouk, the current CEO of Digitas, and James Horne, co-founder of Balance, who is exiting after completing his earnout.

Before Tribal DDB, Renny was Deloitte Digital's Customer Experience Strategy and Design Director. His new role will involve developing digital solutions for clients that leverage creativity, technology and connection.

"Davy’s portfolio of work across a broad range of advertiser categories has seen him develop user experiences that help brands spark strong connections with their audiences. His passion for technology and design, and commitment to inspiring teams to adapt to emerging technologies will ensure that Digitas and Balance remain at the forefront of shaping the future of digital experience," said Michael Rebelo, CEO of Publicis Groupe ANZ.

Rennie said: "I am absolutely thrilled to be joining Publicis Groupe and leading both Digitas and Balance into the experience era. Both organisations have continued to create effective customer experiences, driving genuine growth and nurturing rich cultures and creative excellence. I’m also excited about the opportunity to work with the agency businesses and talented teams across the entire Groupe."

Publicis Groupe ANZ acquired Balance in 2021. Balance is a digital commerce company that focuses on simplifying complex digital commerce systems with intuitive design, smart technology and progressive shopping solutions. Digitas, a full-service digital agency of Publicis Groupe,

Rebelo said of the outgoing CEOs: "I’d like to thank Adrian for his dedication over the years bringing together the talented digital team at Digitas, who continue to deliver impactful and creative solutions to our clients. I’d also like to thank James for his important role in building a digital commerce company that continues to drive growth through digital-lead innovation for some of Asia Pacific’s top brands, government agencies and educational institutions."

Publicis Groupe is a global leader in communication, with a presence in over 100 countries and employing around 95,000 professionals.