oOh!media is launching a new brand campaign, 'Behind every great brand. Literally.', in partnership with independent creative agency The Hallway.

The campaign, which debuted at the outdoor media company's Outfront event on Wednesday evening, celebrates Ooh!'s new positioning as Australia's #1 Out of Home company, highlighting its role in making Australia and the world's biggest brands famous.

The campaign is set to run prominently across Ooh!'s outdoor assets and in trade media, aiming to showcase Ooh!'s reach, scale, and creative innovation.

Neil Ackland, Oo!media's chief content, marketing and creative officer, said: "Ooh! drives brand fame with the ability to deliver unmissable, unblockable, unskippable, unstoppable campaigns at scale. With continual audience declines across traditional channels; the rise of multi-screen media consumption; and further fragmentation into digital and social channels - it's no surprise that Out of Home is increasing its importance for brands to reach and hold the attention of audiences. This brand campaign showcases the critical role Ooh! plays behind the success for some of today's greatest brands."