Canadian outdoor brand Arc'teryx has kicked off two fresh digital campaigns aimed at showcasing Arc'teryx's outdoor gear, in partnership with creative communications agency, iD Collective.

Starting with the brand's Shell Jacket Range, the campaigns will include a two-minute educational video about the product and a summer campaign featuring climbing and hiking content. The objective is to drive both organic and paid engagement through TikTok and Instagram, thereby elevating Arc'teryx's presence in Australia's adventure scene.

"We are thrilled to collaborate with Arc'teryx, a brand synonymous with innovation in outdoor gear. Our expertise in creative, digital and social media will empower Arc'teryx to engage their audience and elevate their presence in the outdoor community," said Amanda Booth, Executive Director at iD Collective.

Arc'teryx, known for its cutting-edge and premium outdoor apparel and equipment, is a subsidiary of AMER Sports Group. The campaigns aim to boost brand visibility and engagement, drive e-commerce traffic, foster culture and capability, and enhance brand desirability.