Attention, a scale-up with a platform that aims to turn customer conversations into actionable insights, has successfully raised US$14 million in a Series A funding round.

Attention was founded by Anis Bennaceur and Matthias Wickenburg, with the aim of enabling revenue teams to unlock and utilise data hidden in customer interactions. The new funding will be used to expand its go-to-market team and invest in product and engineering to solidify its leadership in the AI-driven sales market.

The round was led by Alven, with participation from Eniac, 645 Ventures, Aglaé, Frst, and Liquid2. The company has reported a tenfold increase in revenue this year, with clients including Crunchbase, BambooHR, Aircall, and Clay.

"Automating CRM entry out of customer conversations and writing follow-up emails was just the beginning. There is so much more to do out of these precious interactions," said Bennaceur, Co-Founder and CEO of Attention. Wickenburg, added, "We have built a system of cognition that continuously learns and improves, delivering better results over time. We believe that our technology will not only enhance jobs but also redefine them, making sales teams more efficient and effective than ever."

Thomas Cuvelier, General Partner at lead investor Alven, has backed other AI unicorns such as Dataiku and Algolia. He praised Attention's capabilities, saying, "Attention’s Generative AI native capabilities are a paradigm shift to a system of cognition for the revenue function - they can effectively clone top performers by extracting features out of successful sales deals while at the same time dramatically enhance productivity. Anis and Matthias have an exceptional eye for product, and have built a compelling proposition in what is a very large, fast-growing, and dynamic market."

One of Attention's customers, Austin Myers, VP Revenue at Certificial, commended the platform for its impact on their sales pipeline velocity.

"Thanks to Attention, our sales pipeline velocity has skyrocketed. With automated CRM entry and insightful scorecards, deals progress smoothly, leading to quicker conversions. It's streamlined our processes and turbocharged our revenue growth."

Attention's long-term vision is to fully automate the routine tasks handled by revenue and sales teams, leading the way in the AI-powered sales market.