Lauren Oswald has been appointed as the Senior Paid Media Manager at Windsorborn, an Australian marketing studio. In her new role, Oswald will be responsible for the development and execution of paid media strategies for Windsorborn's clients.

Oswald brings extensive experience in performance media to the role, having previously worked with large Australian agencies such as Atomic 212º and Yogurt Digital. Her portfolio includes work with clients such as Craveable Brands, P&O Cruises, Rodd & Gunn, and Strandbags.

"We’re thrilled to have Lauren join the Windsorborn team. She has the skills essential for our clients. Her understanding of our model - integrating performance, technology, and creativity is invaluable. Lauren is one of those people who is obsessed with data and generating results. It’s critical that our paid campaigns drive ROI for our clients, as well as being able to flex and adapt to the other marketing strategies in motion," said Will Reynolds, Managing Director at Windsorborn.

Oswald will report to Benji Hugh, the Head of Performance Marketing at Windsorborn. The studio, which recently celebrated its sixth anniversary, operates under a modern and holistic model that integrates performance, technology, and creativity. Windsorborn has experience across various industries including SaaS, finance, insurance, food and beverage, government, hospitality, e-commerce, FMCG, travel, sports, and leisure. Current client experience includes ANCAP, Circular Economy Systems, Gallagher, Icon Group, Menarini, QIB Group, Roubler, and the Teachers Mutual Bank.

"After meeting Will and the rest of the team, I was really excited about the Windsorborn model. Working within a full-stack marketing studio allows us to address our clients’ business goals holistically. Plus they are a bunch of really great people," Oswald said.