Football Australia has entered a multi-year partnership with LCI Education, an international community of higher education institutions, that will see LCI Melbourne become an Official Partner of the Subway Socceroos, CommBank Matildas, and all Australian Youth National Teams.

LCI Melbourne will provide the Australian football community with bespoke creative design webinars and learning opportunities. Select LCI students will gain hands-on industry work experience in Football Australia's award-winning Digital Content and Marketing Teams.

Football Australia's marketing, digital, media, and creative department recently won bronze at the 2024 Cannes Lions International Festival of Creativity for their CommBank Matildas' 'Til It's Done' integrated marketing campaign for the FIFA Women's World Cup 2023 and Paris 2024 Olympics. The organisation also claimed the Australian Sports Commission 2023: Best Coverage of Sport by a Club or Organisation (CommBank Matildas' FIFA Women's World Cup 2023 campaign), and TikTok Australia Sports Creator of the Year 2023.

"Football can play an important role in enriching the lives of our participants whether socially, physically, mentally and now educationally. We are pleased to be stretching our partnerships to embrace new ties to the higher education sector, supporting accessible, affordable, and accelerated education pathways to a wider variety of students," said CEO of Football Australia, James Johnson. "The growth opportunities at LCI Melbourne are exciting as we work together to enhance sporting and educational outcomes. We will empower students to dream big, think differently, and turn their artistic passions into powerful forces for change, thanks to the collaboration between LCI and Football Australia's award-winning Marketing, Digital, and Media Team. We look forward to working with LCI to elevate our sport even further through innovative and impactful storytelling."

President and CEO of LCI Education, Claude Marchand, said: "Being associated with such a powerful, inclusive, and representative brand in Australia is significant for a global education community like LCI Education. We strongly believe that football, with its shared values of commitment, perseverance, initiative, and teamwork, unites our learners and staff across our 12 institutions located on five continents. This innovative partnership between LCI Melbourne and Football Australia will undoubtedly create a lasting impact in the community, as the union between education and sport is powerful in shaping tomorrow's leaders!"