Coke Studio ANZ has launched its first-ever music track with a live performance by Tones And I, Young Franco, and CHAII at the Oxford Arts Factory in Sydney.

Coke Studio collaborated with the Australian artists to create the track, '(Can't Get You) Off My Mind', which is now available for streaming on all major platforms, accompanied by a music video.

The creation process of the track and music video was shared with fans through an Access-All-Areas pass via the Coke Studio Hub and each artist's social media platforms.

Coke Studio, a platform first launched in 2008, has been present in 53 markets worldwide before launching globally in 2022 and coming to Australia and New Zealand in 2024. Coca-Cola plans to bring more new collaborations and experiences to Australia and New Zealand through the Coke Studio platform.

"We are absolutely thrilled to introduce the first-ever Coke Studio track in Australia and New Zealand. Bringing our fans along on the creative journey has been a pivotal part of this process, and we're excited to share 'Can't Get You Off My Mind' with everyone. Coke Studio is all about bringing people together; from the artists to the fans to the creative designers, we have created a platform that truly celebrates local talent. This release marks just the beginning of Coke Studio ANZ, and we look forward to unveiling more collaborations in the months ahead. So, stream it today and follow all the action on the Coke Studio Hub," said Senior Marketing Director at Coca-Cola South Pacific, Kate Miller.

The campaign involved various collaborators including Revolver director Gabriel Gasparinatos, visual designer Serwah Attafuah, choreographer Kaea Pearce, and stylist Erik Yvon. The campaign was created by WPP Open X, with Ogilvy as the creative agency, BRING - Universal Music for Brands as the music creative, Essence Mediacom as the media agency, Revolver as the production company, VML as the experiential agency, and Hogarth as the design agency for print and digital assets.

"It was great to work with Young Franco and CHAII, and bring our fans along for the journey at Coke Studio. I think it's sick that Coke Studio celebrates the power of music in bringing people from different backgrounds, cultures, and styles together. It was a big collaboration for all of us, coming together to make something fun, which is what most music is, I think," said Tones And I.

"We talk a lot about collaboration in our industry, but this project walked the walk. From media to the musicians, director to dancers and everyone in between, we worked together to create a banger of a track and a slick music video. What made this project truly special was that it took on a life of its own, with all the creative collaborators owning and crafting it with genuine passion," said Anthony Campagna & Jari Kennedy, Creative Directors at Ogilvy Australia and Creative Leads for WPP Open X.

"It has been a real joy bringing the global Coke Studio platform to our shores. The final track is a real earworm, and the music video is a visual masterpiece. Now, the song can take on a life of its own in the hands of our artist's fans. We can't wait to see the amazing things that play out from here," said Executive Creative Director, BRING - Universal Music for Brands, James Griffiths.