Texas-based gaming company, Glorious Gaming, has appointed Events Engine as its agency of record in the Australia and New Zealand market.

The partnership will see the gaming and esports agency charged with Glorious Gaming's PR, Press Office, Marketing, and Events activities in the ANZ region. Hayden 'Haydz' Shiels, co-director at Events Engine, will serve as the Account Manager for Glorious Gaming in ANZ.

"We are thrilled to be working with Glorious. It’s already clear that the team cares and understands the creator space so well with a great rapport with the community, and have fantastic innovative products, to deliver a win-win for creators and fans. Which we look forward to supporting," said Shiels.

The agency plans to kick off with influencer marketing campaigns, event management, and active Press campaigns for Glorious Gaming. Events Engine has a track record of managing successful events such as The Game Expo, which attracted 10,000 attendees in its second year, and BAM, the biggest esports event in Australia by entry.

APAC Marketing Director at Glorious, Ken Miller, said: "We are excited to work with a team that is experienced and community focused, augmenting both of our key strengths. Event Engine will play a key role in maintaining an authentic voice, producing amazing content and experiences that resonate with the local gaming community."

Glorious Gaming, based in Dallas, Texas, has been a part of the PC gaming industry since 2014.