NOVA Entertainment has partnered with AI-powered customer engagement platform, MoEngage, to drive listener engagement through the radio network's app. The collaboration has reportedly led to a 17% increase in mobile app activity and a 5% rise in in-app listening for NOVA Entertainment.

NOVA Entertainment utilised MoEngage's advanced analytics and AI-driven insights to enhance engagement through targeted push notifications, SMS, and automated campaigns. The partnership has not only boosted app activity and in-app listening but also improved operational efficiency and audience satisfaction for NOVA Entertainment.

"As Australia’s highest-reaching network, we are committed to inspiring a nation's love of listening through innovative strategies that elevate the listener experience," said Director of Digital Product, Technology, and Data at NOVA Entertainment, Tim Armstrong. “MoEngage provides a better and more nuanced understanding of our audiences and their preferences than our previous legacy platform. Its roadmap is ahead of the curve and in alignment with the changing technology landscape. This makes it easier for us to focus on audience engagement and improve our retention whilst increasing the time listeners spend with us.”

MoEngage’s Country Manager for Australia, Michael Ricciardone, said: “MoEngage is proud to partner with Australia’s largest radio network, NOVA Entertainment, and the superb customer engagement results it has seen are testament to the power of our platform. We pride ourselves on being straightforward, intuitive and easy to work with. We look forward to continuing a long and prosperous partnership with NOVA Entertainment.”