KFC has launched a new tongue-in-cheek activation with Special PR New Zealand, transforming an Auckland Transport train into a fully operational 'Gravy Train' ahead of the Super Rugby Season.

The campaign aims to encourage more people to use public transport to attend Super Rugby events, offering a service to take rugby fans to the gates of Eden Park with hot KFC in hand.

KFC’s Marketing Director, Leanne Too, said: "This is an incredible opportunity to show our support for Super Rugby, while simultaneously championing our ‘Super Delivery’ campaign from Stanley Street that highlights the effort KFC goes to with our home delivery service. Whether that’s a ‘Super Delivery’ of rugby fans to the gates of Eden Park, or family dinner to your neighbourhood on Friday night, KFC delivers."

The Gravy Train will run between Britomart and Eden Park this Friday, fronted by by Blues legend Carlos Spencer, who acts as the Train Conductor.

Special PR Managing Director, Kelly Grindle, said: "We created Special PR with a desire to create truly famous work that blurs the boundaries of marketing disciplines – whether that’s a fine dining experience with Hercules Noble, a jewellery collaboration with Nick Von K, or a fully operational ‘Gravy Train’ for Super Rugby. We hope this initiative will see more Aucklanders leave the car behind to catch public transport and support the Blues this weekend."

The campaign was created by Special PR, with media planning and buying from PHD, and integrated experience support from MediaWorks. The 'Gravy Train' experience is open to anyone with a Blues ticket travelling to Eden Park on match day.

Amanda Palenski, Creative Integration Lead at PHD, said, "Media magic is an integral part of what we do here at PHD, so we are excited to be involved in an activation that will no doubt drive a lot of talkability and buzz, supported by the long term impact that large format OOH delivers."

In addition to the 'Gravy Train' initiative, KFC is also offering no delivery service fees from Friday 5 April to Sunday 7 April for all delivery orders placed through the KFC website or app.

Mike Watkins, MediaWorks Outdoor CEO, said, "Our inventory reaches millions of New Zealanders every single week, and this has been an exceptionally creative use of our assets. It’s a brilliant case study that demonstrates the power of outdoor media advertising by blending it with live experience. We’d like to thank all of our partners at Auckland Transport and Auckland One Rail, for working together to make this idea a reality."