The National Roads and Motorists' Association (NRMA) has named Alex Inwood as the new managing editor of its flagship publication, Open Road.

The magazine is included as part of the NRMA's membership package and reaches millions of households on a quarterly basis.

Inwood brings nearly 15 years of experience as a motoring journalist to the role, having previously served as the digital editor of Wheels Media. In his new position, Inwood will be responsible for shaping the editorial direction of Open Road, producing high-quality, multi-channel content, and leading a team of writers and creators.

"Open Road is possibly Australia’s longest circulating magazine and now one of the only magazines that is distributed to millions of Australians. Alex’s appointment represents a new chapter for Open Road, and we are delighted to have him behind the wheel. His passion for cars and travel, solid industry connections, and experience in leading large, multi-platform teams will help to grow the magazine’s audience while delivering high quality content to its dedicated readers," said NRMA Chief Membership Officer, Victoria Doidge.

Open Road magazine consistently receives positive feedback from its readers, with 90% rating it as 'good to excellent'. NRMA's research indicates that 70% of magazine readers would like Open Road to have a stronger digital presence.

"Open Road has a rich heritage as a travel and motoring publication and I am honoured to have the opportunity to help transform the magazine. NRMA’s research shows 70 per cent of magazine readers would like Open Road to have a stronger digital presence, and I am excited to grow Open Road’s digital audience while still delivering value to its existing pool of loyal readers," Inwood said.

This move signals a strategic shift for Open Road, as it seeks to expand its digital presence while maintaining its strong print readership.