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New tool in the game,
Brand lift studies, self-serve style,
Insights, real-time frame.
StackAdapt unveils self-serve brand lift tool for advertisers
StackAdapt, a multi-channel programmatic advertising platform, has launched a self-serve instant brand lift offering for advertisers on its platform. The new tool, dubbed 'StackAdapt Brand Lift', is designed to provide immediate, actionable insights into their campaigns, enabling advertisers to initiate a brand lift study within minutes.
The tool applies across a range of advertising channels including native, display, video, Connected TV (CTV), Over-The-Top (OTT), audio (both regular and streaming), and in-game advertising. This broad application allows for a seamless, one-stop-shop experience with a 100% self-serve workflow, catering to the needs of advertisers and agencies alike.
"Our mission at StackAdapt has always been to empower our users with the most advanced tools to drive successful outcomes," said APAC VP, StackAdapt, Liam McCarten. "With the introduction of our self-serve brand lift studies, we're giving advertisers the ability to gain critical, real-time insights with unprecedented speed and flexibility. This is a transformative solution for marketers who need to stay agile and responsive in a rapidly evolving digital landscape."
The integrated reporting feature of the tool offers real-time insights, enabling swift, data-driven decisions. StackAdapt's approach to data accuracy utilises display placements that encourage deliberate responses, delivering highly reliable insights that reflect audience sentiments.
The StackAdapt Brand Lift tool is now available to all of StackAdapt's brand clients across the Asia-Pacific region. Advertisers and agencies can create and execute brand lift studies directly within the StackAdapt platform, tailoring their studies to specific campaign goals.
Compared to traditional alternatives, StackAdapt claims its Brand Lift tool significantly lowers costs, making it accessible to a broad range of advertisers. The platform's customisation options allow users to tailor their studies to specific campaign goals, providing a comprehensive solution for digital advertising channels.
