The Pistol has been named a TikTok Marketing Partner, building on the full-service digital marketing agency's previous status as a TikTok Agency Partner in 2023. It makes the agency one of the social media platform's first-ever data connection developers globally.

The data connection partner specialty is a new marketing technology category for TikTok, launched just last month. The Pistol's focus will be on lead generation, data platforms, and data connection development, with the agency planning to leverage its developer status to assist clients in fostering innovation, enhancing competitiveness, and driving growth in the online market.

This partnership with TikTok comes at a promising time for The Pistol, which has seen the growth of its performance team following several new client wins and renewals. Over the past 11 years, the agency has assisted hundreds of global and Australian brands across retail, FMCG, and other verticals in achieving double-digit ROI.

CEO of The Pistol, Jaime Nosworthy, said: "We are excited to be partnering with TikTok to make it easier to measure, optimise, and maximise the performance of our clients’ campaigns. Helping our clients navigate the complexity of fragmented data and signals to fuel richer customer experiences and business performance is our key focus. This recognition further cements our position as a trusted partner in the integration of technology, media and creative."

TikTok Head of Product Partnerships, Lorry Destainville, said: "At TikTok, we are dedicated to partnering with top data connection experts to improve how advertisers measure, optimise, and maximise ad campaign performance. Working with partners like The Pistol empowers advertisers to better evaluate the impact of our media."