Cartology has appointed Media Tonic for exclusive representation of its Retail Out of Home network across Western Australia (WA) and South Australia (SA). To help, the agency is bringing on Nova Entertainment’s Luke Driscoll in mid-October to further strengthen Cartology's lead across WA and SA with Sonya Llewellyn providing additional support in the SA market.

The partnership will commence from 14 October, with Media Tonic set to unlock the scale of Cartology’s customer-led network of over 3,400 screens nationally for WA and SA agency partners. Media Tonic was co-founded by Perth media sales veteran Mark Treasure. The move is part of Cartology's ongoing expansion in the Retail Out of Home space, following the addition of Vicinity to its portfolio earlier this year.

"Cartology is creating momentum in the market and now more than ever, can meet a challenging ad market with true customer-led solutions. With the team, we’re really looking forward to going deeper on customer insights and giving brands customer-led solutions with impact," commented Treasure.

The appointment follows Cartology’s recent retention of its Mirvac partnership and growth into Sydney’s prominent Broadway Centre.

"We’re thrilled to partner with Media Tonic and bring their deep expertise of the market into the business. We’ve grown significantly in the Retail Out of Home space and the appointment of Media Tonic enables us to deepen our relationships, with breadth across the market," said Tony Prentice, Director of Client Partnerships and Sales, Cartology.