Outdoor media company oOh!media is expanding its Australian Open integration opportunities for brands, allowing advertisers to blend their creative with Australian Open visuals and live tournament updates to embed their messages within Australian Open content.

In addition to this, oOh!media is launching new creative templates for brands to integrate their messages with Australian Open content. The company promises full placement exclusivity, showcasing commercial messages in brand-safe environments.

Keeping fans updated with pre-game fixtures, live score updates, final match scores, and tournament highlights, oOh!media aims to provide a comprehensive fan experience. The company is also expanding the reach of the Australian Open across its digital national Out of Home network. New placements include key locations in Sydney such as the recently launched Woollahra Council, Sydney Metro, and the Martin Place Retail precinct.

In 2023, oOh!media signed an exclusive multi-year Out of Home partnership with Tennis Australia. The last Australian Open saw more than one million fans attend the two-week tournament, injecting $482 million into the Melbourne hospitality and tourism sector.

"oOh! is excited to partner with Tennis Australia. We know that millions of Australians love the Australian Open and we can’t wait to bring more moments from this iconic event to the masses across the nation, delivering unmissable brand experiences and giving real value to tennis fans. With our new creative templates and expanded network, we’re helping brands build fame in new and innovative ways. This level of integration is a great opportunity for brands to connect with audiences at scale, for one of the world’s most popular sporting events." said oOh! group director, sales, Chris Freel.

oOh!media claims to have over 35,000 assets across its national digital and classic network that reaches over 98% of metro Australians and 72% of metro New Zealanders every week. The company reported annual revenues of $634m in 2023.