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ARIA's nominees shine,
Ads and music intertwine,
Home-grown sounds align.
ARIA names 2024 Adland nominees for best use of Australian recording in advertising
The Australian Recording Industry Association (ARIA) has unveiled the nominees for the 'Best Use of an Australian Recording in an Advertisement' category for the 2024 ARIA Awards.
The award, inspired by the 'Our Soundtrack Our Ads' campaign, recognises the creative and effective use of Australian music in advertising, with the winners to be announced on Wednesday, 20 November at the Hordern Pavilion on Gadigal Land.
The list of nominees includes a diverse range of campaigns from various sectors. Cancer Council's 'End The Trend' campaign by Bolster Group and Publicis Group Australia, NRL & AFL's 'WARRIORS & STORYTELLERS' by Fox Sports Australia, Qantas Olympics' 'Already Proud' by Howatson+Company, realestate.com.au's 'Keep Moving' by 72andSunny, and Speedo International's 'Go Full Speedo' by Collider/Mirimar are all in the running for the award.
The nominees were selected by an academy of advertising and music sync experts. ARIA, a national industry association with over 200 members representing major and independent record producers, manufacturers, and distributors, administers the labelling code of practice, compiles industry information and research, produces the ARIA Charts every week, and the annual ARIA Awards, and supports Australian music.
ARIA CEO, Annabelle Herd, said: "We’re thrilled to see such a great range of agencies and their clients participate in our second year of this award. Advertising can not only play a huge role in the careers of Australian artists, using Australian music allows brands to connect with their markets more authentically with home-grown sounds. Congratulations to all the nominees, and thank you for your support of Aussie music," she said.