Goto.game, a platform dedicated to the gaming industry, has announced a new LIVE agency program in partnership with TikTok, targeting creators and streamers in Australia and New Zealand.

The program is designed to facilitate access to the TikTok live platform and special events, with the aim of attracting more creators and gamers to the live side of TikTok.

Head of goto.game, Jack Hudson, expressed his enthusiasm for the initiative for creators and said it underscores a commitment to nurturing emerging talent in the gaming industry.

"They can now get easier access to the fastest-growing online platform. In particular, we want to help creators early in their careers move on to TikTok from the ground up," he said.

The program is not just about access, but also about providing support for content creators on TikTok, with the aim of helping them grow their audiences and revenue faster. Goto.game will work closely with TikTok to develop new outlets for gamers and brands wanting to work with TikTok creators.

Goto.game is also offering a range of services including activations and promotions, social content programs, paid media, daily updates, news, reviews, streams and gaming opinions. This comprehensive suite of services positions Goto.game as a significant player in the gaming industry, providing a platform for gamers and gaming content creators.

Creators interested in the program can register their interest on the Goto.Game TikTok LIVE Creator Program registration page.