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Posted 31/05/2024 11:00am

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A new chapter starts,
Boueyres leads at DDB,
Westpac's new heart.

In partnership with
Salesforce

Vanessa Boueyres returns agency side as DDB Sydney Managing Partner

DDB Sydney has appointed Vanessa Boueyres as Managing Partner, leading the Westpac account for the agency.

Boueyres, who brings with her two decades of experience in the marketing and agency sectors, joins after several years working on the clients side as Head of Marketing for sustainable furniture business Koskela and previously Head of Marketing for Macro Wholefoods Market and Head of Brand Comms for Woolworths. Her previous agency experience includes time as Managing Partner at M&C Saatchi Group, General Manager and Head of Account Management at Y&R, and a stint at TBWA in Paris.

CEO of DDB Sydney, Sheryl Marjoram, said: "I’m thrilled that Vanessa is joining DDB. She is laser focused on effectiveness, restless in her ambition, deeply passionate about creativity, and fun to be around. Her experience both client side and ours makes her a real asset. Her impact is already being felt and I can’t wait for what’s next."

Boueyres appointment is effective immediately. She said: "The opportunity to work at DDB with Sheryl and the leadership team and on the premier Westpac account was an opportunity too good to pass up. I’m excited to move back into agencies, where my true passion lies. My career across Europe and Australia has been dedicated to leading change for iconic brands and I can’t wait to bring that experience to DDB and Westpac."

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