AI and analytics leader, SAS, has successfully secured the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Digital Customer Experience category.

This accomplishment is about supporting SAS' marketing technology (Martech) business and its proficiency delivering customers professional services and software solutions.

As an AWS Advertising and Marketing Technology Competency Partner, SAS is now in a position to offer customers AWS-validated solutions and services. To get accreditation, the vendor underwent stringent technical validation by AWS solution architects and provide verified customer references.

Jonathan Moran, Head of Martech Solutions Marketing at SAS, expressed his pride in the achievement.

"SAS is proud to achieve the AWS Advertising and Marketing Technology Competency. SAS Customer Intelligence 360 helps our customers responsibly grow their marketing and advertising prowess with simplicity, flexibility and scalability all in mind. By leveraging AWS capabilities, we're able to accelerate our customers' digital marketing and advertising initiatives to maximize impact across the customer lifecycle," he said.

Florian Lindemann, Retail Cloud Platform Lead at Deutsche Bank (DKB), said leveraging SAS Customer Intelligence 360 through AWS Marketplace is a win-win for DKB.

"We have easily scaled, extended and matured our use of the solution, while also consuming our pre-committed spend with AWS. Procuring the solution was simply handled by the business and IT teams and we are now off and running - creating and activating digital customer journeys that are driving customer loyalty and growth," he said.

The AWS Competency Program is designed to help customers identify validated AWS Partner solutions and services for specific industry use cases.