Global booking platform and loyalty programme Accor has launched a new campaign in Australia and New Zealand that will invite consumers to exchange their unused foreign currency for high value experiences and charity donations.

Titled 'The World’s Best Exchange Rate', the new campaign will see pop-up exchange booths in Sydney, Melbourne, Brisbane, and Auckland where visitors can donate their international currency and sign up to Accor’s free loyalty programme ALL for a chance to win stays at Accor hotels and resorts across the Pacific, holiday vouchers, concert tickets at Accor Stadium, Reward Points, merchandise and other prizes.

The initiative is based on the insight that Australians are estimated to be holding onto $1.04 billion AUD in unused foreign cash, with New Zealanders holding another $299 million NZD. The currency donated at the booths goes to local charities, Domestic Violence Collective AU and Kids Cure NZ.

The campaign includes digital, experiential, and charity-based elements. The Works, part of Capgemini, devised the activation in partnership with Banter and Edelman.

Accor Pacific Vice President Commercial Market Strategy & Performance, Anne Gill, said: "As travellers look to reignite their passion for exploration, we’re thrilled to launch ‘The World’s Best Exchange Rate’ across Australia and New Zealand, embodying ALL’s commitment to creating unforgettable travel moments while delivering social impact. By converting leftover foreign currency into charitable donations and creating holiday prize opportunities, we’re enhancing brand engagement and loyalty. It’s a compelling way for ALL to connect with travellers during holiday planning season, inspiring future stays and strengthening our footprint in the Pacific."

The campaign has already seen high levels of consumer engagement and prize winners in Sydney, with a total of 467 winners and over 45 unique currencies exchanged.

Head of The Works, Jerome Gaslain, said: "Surprising people in their daily lives isn’t easy, but tapping into the simple insight that millions hold onto foreign currency was just the spark we needed. We’re incredibly proud to have crafted a memorable experience that introduces people to ALL and gives them a chance to win holiday prizes. This wouldn’t have been possible without an incredible partnership with a client who trusted us from the start. Bonus point, I got to finally put my full jar of coins to good use!"