Australian out-of-home (OOH) media company, OA Collective, is expanding its Melbourne sales team in response to increased demand for its newly acquired large-format sites and small-format digital networks.

QMS's Jack Rudich Rudich has been appointed as Senior Agency Sales Manager, joined by former WIN TV and JC Decaux alum Lucy Pound as Agency Sales Manager respectively, to strengthen the Southern States sales team.

"The Southern region was identified as a critical growth market for our business, and by adding two accomplished sales professionals in this market, we are taking another important step in our next phase of growth," said Co-Founder of OA Collective, Grant Kirkby. "We appointed Ashleah Harding to lead the team in May this year, which was a pivotal moment as she continues to champion independence in the out-of-home sector, and lead our sales efforts across the southern states."

Agency Sales Director (Southern States) at OA Collective, Ashleah Harding, said: "I am so excited to have the young and hungry talent of Jack and Lucy joining the Southern States team. They bring a sense of passion that is critical as we continue to grow and unlock new opportunities for independent OOH owners through a collaborative network that offers large-scale advertising solutions."

OA Collective's business model consolidates independent OOH owners under one roof, simplifying the process for advertisers and supporting Australian-owned small businesses. The company's network includes a new curved landmark digital supersite screen on Brunswick St, Fortitude Valley, supersites on Nepean Hwy, Brighton East, Eastland, and a double-sided digital billboard on Princes Hwy, Dandenong, as well as a recently launched digital screen network in residential towers, Habitat Channel.