PubMatic, an independent technology company in the digital advertising sector, has announced the appointment of Luke Smith as Senior Director, CTV and Online Video, APAC.

Smith, who will commence his role in the new year, brings a wealth of experience from his six-year tenure at Seven West Media where he served as Head of Programmatic Sales & Audiences.

Smith's role at PubMatic will see him working closely with the APAC and global leadership teams to define and execute the strategy for Connected TV (CTV), Over-The-Top (OTT), and online video across the region. He will also be instrumental in fostering the company’s partnerships with leading broadcasters and publishers, while maintaining strong relationships with agency buyers.

"Having partnered with PubMatic for a number of years, I am thrilled to be joining the team in 2024," said Smith. "I’ve had an amazing tenure at Seven West Media with some incredible people, and this role will allow me to build on that success with new opportunities for brands and publishers right across the APAC region."

Jason Barnes, Chief Revenue Officer, APAC at PubMatic, expressed his excitement about Smith's appointment. "We’re delighted to have Luke joining our APAC team. I have been fortunate enough to have worked with him for a number of years as a partner, and know he brings a wealth of experience to the role. I’m excited to see the impact he will have on this critical part of our business in 2024, as we further build our CTV and online video expertise and scale in the region."

Smith will be based in Melbourne and will report directly to Barnes. PubMatic said his appointment underscores its commitment to expanding its CTV and online video capabilities in the APAC region.