Radioads.com.au is claiming an Australian first by launching as a dedicated audio advertising agency specialising in radio, podcast, and digital audio.

The agency has debuted with a suite of services including strategic planning, creative production, media buying, and campaign management. Founder and CEO, Matthew White, aims to make high-quality, results-driven audio advertising accessible to businesses of all sizes across Australia.

"With our deep industry expertise and advanced audio insight tools, we're able to offer customised solutions that deliver measurable success," he said. The agency claims to have a vast audio footprint and unparalleled access to short-term unsold inventory, allowing them to secure prime advertising spots at a lower cost.

"What truly sets us apart is the vast size of our audio footprint and our unparalleled access to its short-term unsold inventory. This access allows us to secure prime advertising spots at a fraction of the cost, giving our clients a significant advantage," Matthew claimed.

Despite market challenges, White is optimistic about the growth of digital audio advertising. "Despite challenges in the market, radio remains a resilient medium and I am particularly excited about the growth of digital audio advertising, with ad revenue being up 27% in the last quarter and podcast audiences growing by 20% over the last two years," he said.

Radioads.com.au plans to target and engage niche audiences through podcasts and tap into the growing market of digital audio. The agency specialises in metro and regional radio, podcast, and digital audio advertising, offering customised solutions that amplify brands and drive results.

"We believe audio advertising is one of the most powerful tools available to brands today and are proud to be the one-stop shop for all things audio advertising," White concluded.