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Posted 23/09/2024 9:46am

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AFL's grand stage,
Record viewership on Foxtel,
Sport's power engages.

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AFL and NRL premiership seasons break audience records for Foxtel, streaming dominates viewing

Foxtel has had a stellar winter sports season in 2024, with both the Toyota AFL Premiership and NRL Telstra Premiership breaking records as the most watched of all time on its platforms - Foxtel, Foxtel Now, Foxtel Go and Kayo Sports.

It marked the third consecutive year of viewership growth for the AFL Premiership Season on Foxtel Group platforms, with audience growth driven by streaming platforms. Kayo Sports saw 6.1 billion minutes streamed for the season, a 39 per cent increase year-on-year. More than half of total Foxtel Group audiences watched the season on Kayo Sports.

The most-watched AFL season games in 2024 and of all time across Foxtel Group were Fremantle v Port Adelaide and Carlton v St Kilda in round 24. Round 24 was also the most streamed round of the season on Kayo Sports. Collingwood, Carlton and Essendon were the most-watched teams across Foxtel Group platforms. The 2024 season recorded nine of the top 10 most-watched regular season rounds of all time across the Foxtel Group.

"Anchoring our coverage is our philosophy and commitment to unrivalled access, world-class vision and expert commentary and analysis that keeps bringing audiences back for more. It’s been an exceptional year for the AFL on Fox Footy and we have enjoyed bringing every minute of the action to audiences on Kayo Sports and Foxtel. Bring on the Finals," said General Manager of Fox Footy, Michael Neill.

"We have enjoyed showcasing every side of the game with audiences in a way that grows fandom in the sport, working closely with the AFL on game-changing initiatives and innovation. Congratulations to the AFL on an exceptional season," said, Executive Director, Commercial Sport, Rebecca McCloy.

Meanwhile, viewership surged 30 per cent year on year during the NRL season, with five billion minutes streamed on Foxtel’s streaming platforms – up 30 per cent on 2023. More than half (59 per cent) of viewers streamed the coverage.

The season kicked off in Las Vegas with the Sea Eagles v Rabbitohs game, exclusive on Fox League, followed by the Roosters v Broncos game. Both games smashed viewership records and are the two most watched games of all time across Foxtel Group platforms. The coverage also drove the biggest single day of sign-ups on Kayo Sports.

Kayo Sports Chief Executive Officer, Julian Ogrin said: “This season, we supercharged the Kayo Sports experience with the introduction of 4K for our exclusive NRL games. Combined with our ad-free during live play proposition, expert analysis and commentary and world-class Fox League coverage, this brought more fans than ever to our platforms as they discovered the incredible value we offer.”

Fox Sports Managing Director, Steve Cawley said: “2024 was record breaking season in many ways. From Las Vegas to Magic Round right to the final whistle of the regular season with the Knights v Dolphins game determining the last spot in the top 8, we have enjoyed bringing the very best of the sport to audiences nationwide. Congratulations to the NRL and teams on a successful year.”

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