Garnier, in collaboration with specialised production company MADE THIS, has launched an out-of-home (OOH) campaign across Australia and New Zealand. The campaign features a D-class tram travelling the St Kilda Road tram routes, passing the L’Oréal Group office, and several digital OOH sites across Melbourne, Sydney, and New Zealand.

From November 11th to 17th, pedestrians on Swanston Street in Melbourne will witness an anamorphic illusion showcasing Garnier’s new Vitamin C* Daily Tinted Fluid with SPF50+. Meanwhile, in New Zealand, a 3D billboard is situated in Auckland Central. The campaign was inspired by the success of Kérastase’s OOH campaign and will run until late November 2024.

Alexander Bachem, Marketing Director for Garnier, said, "We are thrilled to introduce the Vitamin C* Daily Tinted Fluid with SPF50+ to our consumers. This product is a perfect blend of innovation and skincare, providing powerful protection with a touch of radiance. The collaboration with the MADE THIS team on the creative launch assets has been instrumental in bringing this vision to life. We're excited to share it with our loyal customers and those discovering Garnier for the first time."

Dana Del Rosso, Brand Manager at Garnier, echoed Bachem's sentiments, stating, "We're extremely pleased with how the creative vision has come together for the launch of our Vitamin C* Daily Tinted Fluid with SPF50+. The MADE THIS team has been exceptional throughout the entire process, making what could have been a complex task feel seamless. Their attention to detail, responsiveness, and creative expertise have helped us bring our product to life in a way that truly resonates with our audience. It’s been a pleasure collaborating with such a dedicated and talented team."

Marie-Celine Merret, Head of Creative Technology at MADE THIS, also shared her thoughts on the project. "Anamorphic 3D creative lends itself so well to a product launch such as this one for Garnier. From concept to first draft of our 3D animation was just about two weeks, that really demonstrates the collaborative nature between us and the L’Oréal team, and it was a true pleasure to work on this."

In addition to the OOH campaign, the MADE THIS team created digital and print spots for Garnier’s retailers and internal launch materials for the Garnier team at the Melbourne L’Oréal Head Office.