iProspect has teamed up with Rolling Stone Australia on a new content series introducing audiences to the Seven Network’s new lineup of international superstar coaches for the 2024 season of The Voice.

The season kicked off with new coaches including acclaimed singer-songwriter LeAnn Rimes, GRAMMY-nominated superstar Adam Lambert, and award-winning Australian musician Kate Miller-Heidke.

The partnership includes a six-part content series, 'Discover The Voice', designed to draw new audiences to the TV show by connecting music lovers more directly with the coaches. The content series was launched ahead of the premiere of the new season, highlighting the coaches and building anticipation for the 13th season of The Voice.

Hattie Swinburn, iProspect Group Strategy Director, said, “Rolling Stone is an ideal partner to draw audiences to The Voice. The new coaches have an established following, and the content showcases the musicality of the international and local talent.”

The series will focus on how the global coaches bring star power to the panel, emphasise Guy and Kate’s local expertise and knowledge, and will also bring to life key moments during the show. iProspect’s strategy team developed the ‘Discover The Voice’ platform to create meaningful connection with music lovers.

Jess Hunter, Head of The Brag Media, added, “We’re excited to partner with The Voice and iProspect in this collaboration that taps into Rolling Stone’s music expertise. This content series offers fans an exclusive glimpse into the coaches’ creative processes and musical insights, deepening the connection between audiences and the music they love. This partnership with Rolling Stone speaks directly with music enthusiasts and provides The Voice with a distinct opportunity to reach and engage with new audiences."