Australian digital out-of-home media and electric vehicle (EV) charging network JOLT has entered its fourth global market with an expansion into Canada. The network, which already has a presence in Australia, New Zealand, and the UK, has unveiled its first out-of-home screens in Toronto, with plans to roll out an additional 5,000 locations across Canada in partnership with TELUS.

"It’s exciting to see our Australian-grown business expanding both locally and globally in major metro locations at pace and at scale. JOLT’s growing global footprint enables us to identify and leverage emerging trends and resources worldwide, enhancing our products and delivering greater value to our partners," said CEO of JOLT, Doug McNamee.

Advertisers in Canada will now have access to JOLT’s digital out-of-home (DOOH) screens, providing exposure to urban, roadside audiences and engaged EV drivers. JOLT’s app-managed charging experience offers advertisers the opportunity to leverage a cross-channel approach and make direct connections with audiences while they charge. The JOLT app now supports rich media and vertical video formats.

"We have ambitious plans to grow JOLT into a significant global company with our state-of-the-art chargers that provide advertisers with a premium digital out-of-home network. By choosing an advertising platform that helps foster green mobility, brands have an opportunity to play their part in reducing transport-led emissions and contribute to a greener future while accessing our premium, engaged audience," McNamee said.

As JOLT scales in Canada, advertisers will be able to access insights from JOLT’s unique first-party audience data. Customers will enjoy the same universal offering of 7Kwh of free daily energy, equivalent to 50 kilometres of driving range, accessible via the JOLT app.

"As an industry, our marketing activities can contribute to making Canada a more sustainable country. As more Canadians make the change to EVs each year, campaigns on the JOLT network will help enable EV drivers to access fast, reliable, and cost-effective charging which are often the common barriers to EV ownership," said JOLT Canada Country Manager, Brendan Dillion.

JOLT is Australia’s first network of free, fast electric vehicle fast charging stations and sustainable Digital Out-of-Home and in-app advertising network. The company is the first media company to be able to generate transport-related carbon credits for businesses, a model verified by United Nations Sustainable Development (UNSD). JOLT is verified by Climate Active, a certification awarded to organisations that have credibly reached a state of carbon neutrality.

"This growing market leaves ample room for advertisers to target engaged and valuable audiences in a unique and sustainable way. With the planned expansion, brands can plan ahead and connect with our audience across multiple touchpoints throughout the JOLT advertising ecosystem," Dillion said.