Marketing consultancy I.M.A has been appointed as the brand marketing agency for Royal Wolf, the largest container hire business in Australia and New Zealand. I.M.A's responsibilities will encompass strategy, creative development, website experience, social media, signage, and sales tools. The partnership aims to redefine Royal Wolf's market positioning and customer engagement through a refreshed platform and innovative tone of voice (TOV).

The scope of work also includes a brand refresh led by I.M.A Creative Director, Andrew Bex. The first campaign under this partnership is already under development and is expected to launch in Q3, 2024. The campaign will leverage Royal Wolf's sponsorship of the New Zealand Highlanders to enhance visibility and engagement.

"We are excited to embark on this partnership, the client emphasised the need to address a complex stakeholder set, ranging from large manufacturers and construction companies, small businesses and DIY enthusiasts to major events and mining, so it's a genuine challenge that our team will excel at. I.M.A's deep expertise across all of these sectors will help us redefine the brands go-to-market approach enabling it to drive significant engagement for Royal Wolf." said Jake Cush, Group Account Director, I.M.A.

David Humphreys, GM Marketing, Royal Wolf, also expressed his anticipation for the partnership, "I.M.A has a proven track record of success in the B2B, technical and industrial sectors, creating campaigns that focus on increasing brand awareness and driving lead generation for its clients. We can't wait to launch our first campaign which will give us a competitive edge in today's volatile and fast paced market and will underscore our position as the leading provider of container solutions; and at the same time highlighting our diverse product range and services to our customers."

I.M.A's appointment follows a series of new business wins, including ELGAS, RFI Technology Solutions, and DHI Seaport. Royal Wolf, owned by United Rentals, is Australia and New Zealand’s largest container hire business with over 28 years of experience and 40+ company branch locations.