CarExpert, the Australian automotive website, is shaking up its editorial team, securing high-profile talent from Carsales and Nine/Microsoft. The company has created two new roles, Director of Editorial Content and Managing Editor, in a move that comes as other automotive websites are reducing their content expenditure.

Matt Buchanan, formerly of The Sydney Morning Herald [Nine] and Microsoft, has been appointed as CarExpert's Director of Editorial Content. Buchanan's new role will see him lead the content strategy for the platform. On his appointment, Buchanan said, “It’s wonderful to be joining a business that not only values content, but also innovation.”

Marton Pettendy, previously the Managing Editor at Carsales, has taken on the role of Managing Editor at CarExpert. Pettendy expressed his enthusiasm for the new role, stating, “It’s great to be part of a business that believes in the power of content.”

In addition to these new hires, James Wong has been promoted from within to the role of Marketplace Editor.

CarExpert has also begun independently hosting videos on its website, further bolstering its content offerings. This comes as the company is undertaking a $4m multi-format media advertising campaign.

Damon Rielly, CEO of CarExpert, describes the company as a 'content-led marketplace for new cars'. He said, “The changes we’re making demonstrate our commitment to our unique proposition of being a content-led marketplace for new cars and the additional investment comes at a time when other automotive websites are reducing their expenditure on quality, unique content.”

CarExpert co-founder, Alborz Fallah, also expressed his excitement about the new hires, saying, “While others have been laying off editorial staff, we’re thrilled to bring in Matt and Marton, who will help mature our systems and processes to continue our strong growth."

Rielly added, “All that we are doing is designed to enhance our content and make it easier for consumers to identify and buy the right new car for them.”

The restructuring and new hires come at a time when other automotive websites are reducing their content expenditure, positioning CarExpert as a key player in the industry.