Griffith University has unveiled a new brand campaign in collaboration with BCM Group, marking the first major partnership with the university's recently appointed creative and strategy partner. The campaign, an iteration of Griffith's 'Make it Matter' platform, features students and alumni sharing their personal journeys, experiences, and pursuit of purpose-driven careers cultivated through a Griffith University education.

The campaign aims to highlight the impact of a purpose-driven education, showcasing the transformative power of learning at Griffith University. It spotlights the university's commitment to nurturing careers with a meaningful impact, underlining the value of an education that goes beyond academic achievement to include personal growth and societal contribution.

It is the first major collaboration with BCM Group since their appointment as the university's creative and strategy partner.