OzTAM, Australia's official television audience measurement body, has revealed a refreshed brand identity for the organisation and its Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity signifies a period of significant momentum and continued evolution across the business.

The new branding includes an evolution of the OzTAM logo and imagery, along with updates to key products, resources, and assets across the VOZ website. It is part of OzTAM’s long-term strategic roadmap, which includes substantial investments into leading technology and data partnerships.

It comes as OzTAM continues its preparation for the launch of VOZ as trading currency on 29th December 2024. Virtual Australia, or ‘VOZ’, is the foundation of Australia’s ‘Total TV’ measurement standard. VOZ brings together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross-platform planning, trading and reporting for Australia’s media industry.

In addition, OzTAM is preparing to launch VOZ Streaming, Australia’s first solution for enhanced, multi-broadcaster programmatic BVOD trading.

The new branding, fresh imagery and colour palette, as well as VOZ updated website functionality and resource enhancements, are rolling out across virtualoz.com.au.

"OzTAM's continuous evolution reflects the changing needs of audiences and advertisers in the modern media landscape. This brand and identity refresh marks the strong momentum across the organisation, particularly our investment into leading technology and the much-anticipated launch of VOZ as currency," said CEO of OzTAM, Karen Halligan.

"The wealth of additional resources that are now available on our website will ensure the industry is armed with all the information they need for a seamless transition to VOZ as currency on December 29th. It’s an exciting time for OzTAM, and our laser focus on industry consultation, collaboration and continuous innovation ensures that we will continue to deliver Australia’s best independently audited audience measurement solution for the industry."