M&C Saatchi Group has been appointed to L’Oréal Group’s Agency Village, marking an expansion of its creative services for the global beauty company.

This partnership builds on M&C Saatchi’s existing relationship with Garnier and adds another feather to its cap of recent business wins. The news comes a week after the beauty group also added Clemenger BBDO to its agency books for brand campaigns and social across the portfolio.

As part of the Agency Village, M&C Saatchi will develop strategic and creative campaigns across L’Oréal Group’s portfolio of brands, which includes L’Oréal Paris, Garnier, Maybelline, Nyx, Kiehl’s, La Roche-Posay, and Lancôme. This appointment follows a series of wins for M&C Saatchi Group, including Cherry Motor’s Jaecoo, Lifeblood, and BeIN Sports.

Mi3 understands WaveMaker also retains a place in L’Oréal's agency village as media buying partner and recently also saw its services extended to include end-to-end influencer management.

"Partnering with L’Oréal Group is a tremendous opportunity to work with a business synonymous with innovation, influence and excellence,” said Michael McEwan, CEO of M&C Saatchi. "During the pitch process they challenged us to bring bold storytelling, cultural power and creative thinking across their portfolio of brands. Their team is bursting with talent and a desire to drive meaningful connections with their consumers and their communities."

The collaboration aims to strengthen L’Oréal’s market leadership while driving engagement across its diverse consumer base.

"We first met the M&C Saatchi team almost a year ago on a project basis. They blew us away with their depth of thinking and creativity,” said Bianca Cowie, Communications Manager Garnier & Thayers. "The team’s understanding of youth culture and their ability to execute in culture more broadly is a real strength that we intend to lean into. They join our broader agency village where their scale and understanding of intergenerational Australians and New Zealanders will add a new depth of capability to our team."

The Group operates across four core capabilities: Creativity and communications, PR and partnerships, brand and experience, and media and commerce.