Airtasker, the community marketplace for tasks, has announced three significant media partnerships with Sinclair Broadcast Group, Mercurius Media Capital LP, and Channel 4.

These partnerships have secured a combined US$12.0 million (AUD$18.4 million) in media capital for Airtasker's US operating company, Airtasker USA. Channel 4 has also completed a follow-on investment of £4.0 million ($7.8 million) in media capital for Airtasker's UK operating company, Airtasker UK.

"We are thrilled to announce our partnership with Airtasker through this media-for-equity collaboration. At Sinclair, we are always looking for innovative ways to accelerate growth and provide value to dynamic companies that are shaping the future," said Andrew Schnell, VP Corporate Strategy and Development at Sinclair.

The partnership with Sinclair provides Airtasker USA with $9.2 million in advertising inventory, while the partnership with Mercurius provides the company with $9.2 million in premium advertising inventory.

"At Mercurius Media Capital, we’re proud to partner with Airtasker as it continues its incredible journey. We’ve been inspired by how Airtasker has transformed the way people connect with local service providers, building a platform that is not only scalable but deeply impactful for users and communities," said Piyush Puri, Founding Partner of Mercurius.

Channel 4's follow-on investment follows an initial media capital investment of £3.5 million ($6.7m) in June 2023, bringing the total investment to date to £7.5 million ($14.5m).

"It’s been great to see Airtasker’s marketplace spread rapidly across the UK from London to Birmingham and more recently Manchester, using the power of our Channel 4 platform. Channel 4 growing its stake in Airtasker UK is a testament to the success of the media for equity model," said Vinay Solanki, Head of 4 Ventures.

In 2024, Airtasker raised a total of $51.6 million in media capital. The company's global media partnerships strategy aims to leverage its scalable software platform and utilise cash generated by its Australian operations to expand into new markets.

"Today I am super pumped to say that we’ve now completed over $51 million in media partnerships in 2024 alongside leading partners including Sinclair Broadcast Group and Mercurius Media Capital in the US as well as a follow-on investment from Channel 4 in the UK," said Tim Fung, Airtasker Founder and CEO.